Overview

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Project Overview

A new website served as the focal point of ShipHawk’s shift from enterprise logistics solution to freemium shipping.

Task

ShipHawk wanted to rebuild their site to offer a persona-driven experience for their enterprise shipping solution, delivering key information to prospects and improving UX. During our three-month redesign, the company underwent a massive business shift, launching a freemium product model with the website serving as the fulcrum for the release. Our agile process delivered a robust destination, not only satisfying, but going beyond the initial scope of requirements for the client.

Approach

Our design and development teams dovetailed website creation with ShipHawk’s simultaneous product development. The resulting web experience blends seamlessly in both interface and design from website to product. The site includes robust analytics for each action and micro-conversion taken, as well as deep integration with both the client’s payment system and their third-party vendor software.

84%

increase in site conversion rate

26%

decrease in organic search bounce rate

37%

decrease in ppc cpa

Unifying the brand

HUSL created an experience tailored to the key ShipHawk user personas. Designed to tell a story, the bright visuals and illustrations amplify the user-focused content. Starting with just a logo and a color palette, our designers built out a full styleguide with a typographic hierarchy, patterns, custom illustrations and icons, all designed to elevate brand perception cohesively.

Teal

Dark Teal

Mist

Glow

Night

Midnight

Designing the UI

Starting with just a logo and a color palette, our designers built out a full styleguide with a typographic hierarchy, patterns, custom illustrations and icons, all designed to elevate brand perception cohesively. Since ShipHawk’s users are just as likely to be in the office as the warehouse, it was crucial that this responsive website display seamlessly on any device. Unlike some other SaaS solutions, Shiphawk’s mobile experience is every bit as feature-rich and engaging as its full-size counterpart.