ThreatX provides API and application protection that their customers can count on 24/7. After gathering insights from the client and their audience, the HUSL team re-imagined their brand to provide a modern and flexible visual identity across digital, print, and marketing channels. We incorporated a darker/bold color palette, sophisticated typography, geometric patterns and shapes, clean and clear illustrations, and a well planned digital presence to set them apart from the competition. Time on site has risen by 50% since it’s launch.