Grappos is a large data warehouse service focused on alcohol distribution across the wine, liquor and beer industries. It provides store locator and demand-tracking services to alcohol producers and distributors.
Grappos initially approached HUSL with a need to create a website and app that would consolidate and function as an intermediary between alcohol producers and distributors. The goal of the project was to promote Grappos’ identity to a well-established company with a focus on the user.
Our design team got to know Connectria and their user’s goals. We conducted a UX/UI audit to compile the pages and content that we’d be re-constructing into a well planned digital experience. HUSL developed a cohesive design system that allows their team to grow over time and keep their website unified.
Unifying the brand
HUSL created a modern icon and wordmark to elevate the brand in the digital space. The design team explored several different approaches for the logo focusing on typography, color, scalability, and an icon that highlights the location-based feature of the app. The character of the logo established the design direction for online and offline marketing materials.
Designing the UI
Grappos makes it easy to find and promote products in the alcohol industry. HUSL established a modern design aesthetic to showcase the content, while maintaining simplicity, all while keeping the focus on the overall user experience. A sophisticated color palette, smart use of white space, and full width layout gives the site a contemporary look and feel which mimic the brand’s identity. Keeping the site clean, fast, and user friendly were top of mind when creating UI elements. The Grappos site was created with a modern edge through color, typography, iconography, infographics, customized maps, and form elements. The consistent use of the brand colors created a unified, vibrant brand presence.