The authority on software-defined storage

Overview

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Project Overview

DataCore was an early pioneer and continued leader in the “Data Security” space. Their core product has continued to evolve over time, but left their overall branding and online presence behind. We were approached to rebrand them as modern leaders.

Task

Our goal was to redesign DataCore’s: Logo, Branding, website UI (user interface), improve UX (user experience), and redefine them as visionaries in the “Data Security” space. HUSL helped to redefine their brand, visual identity and build a scalable design system.

Approach

We conducted an extensive website UX/UI and content audit to define the areas that needed refined… which was 90% of their existing material. Our teams worked closely with DataCore to completely rework their: user goals, content, strategy, visual identity, and online presence.

Energizing the Brand

We conducted a thorough UI audit on the existing marketing site to help refine the core brand elements. Our rebrand process began with their logo and color palette. We conducted discovery sessions to gain insights into their: business/product goals, target audience, and core company values. This insight springboarded our design team into a deep exploration of mark making, symbolic meaning, and different ways to bring their brand to life. We landed on a dynamic logo mark and sophisticated typeface and color palette.

Getting to know the user

Defining Personas

Our UX team worked closely with DataCore to target the right users in the “Data Security” space. We created well defined persona’s to help guide us on their individual user goals and objectives. The persona’s informed the sitemap and page hierarchy to help solve user’s problems and provide insights.

Creating the user journey

With clear user goals in mind we were able to define paths that ultimately provided a well informed and ready to convert user experience. The site leverages several types of page templates, solution pages, resource libraries, support portals, and contact forms.

Creating Wireframes

Designing the UI

The DataCore UI was created to be bold. We leveraged their modern color palette, iconography, photo treatments, textures to create a consistent and scalable design system. Our team designed an extensive collection of custom icons, illustrations, infographics, type solutions, and brand elements to create a well-rounded online and offline presence. The website was designed using a modular system that allows for easy page customization and growth over time.

Solutions Icon Set
Datacore - Icon
Datacore - Icon
Datacore - Icon
Datacore - Icon
Product Icons
Infographics
Responsive Design
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Datacore - Responsive Design
Datacore - Responsive Design
Datacore - Responsive Design
Datacore - Responsive Design
Datacore - Responsive Design
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Custom Web Design