Overview

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Project Overview

Connectria offers multi-cloud management to their customers and needed their brand to reflect that. HUSL was asked to create a new brand digital experience to position them as the leader in the Managed Service Provider space.

Task

HUSL was asked to create a modern, scalable, interactive, and intuitive website. We re-designed their existing brand to elevate their new offering and speak directly to their customers.

Approach

Our design team got to know Connectria and their user’s goals. We conducted a UX/UI audit to compile the pages and content that we’d be re-constructing into a well planned digital experience. HUSL developed a cohesive design system that allows their team to grow over time and keep their website unified.

Unifying the brand

We worked closely with Connectria to evolve their existing brand in a way that worked for their team and made the right connection to the needs of their clients. We refined their color palette, typography, iconography, infographics, illustration style, photography, and overall identity. Our systematic approach to the brand execution creates cohesive design system to work with in digital and print. We chose the typeface Encode Sans to bring a unique/tech-focused characteristic to their content and messaging. Clean typographic treatments on the site and their marketing materials let the content speak in a big way.

Sky

Dawn

Aqua

Night

Evening

Mist

Creating Wireframes

Designing the UI

The Connectria website user interface incorporates a well organized and unified design language. We made the colors, typography, and thin line icons the stars of the show for their new site. We found creative ways to use the data and stats in infographics to inform their users. We kept the use of color variations to a minimum on their site to instill the core brand colors as a key brand element. Our team designed a cohesive design style for illustrations, infographics, and iconography to apply globally to their materials. The icon set’s style offered a scalable treatment, making it easy to create new concepts and maintain consistency. We included rounded section dividers to make the site feel more approachable and customized.