You know having a great-looking website is important, but what’s the point of the site if it doesn’t help you win more business? Yep– your website needs to sell. A sharp B2B website not only looks great, but also drives traffic and leads.
Whether you’re building a new site or want to optimize an existing one, there’s much you can do to create a winning site. You need inbound links, on-page SEO, and an emphasis on design that converts.
It isn’t always straightforward. That’s why we’ve put together 9 B2B website ‘must haves’ for driving traffic and leads. When you’re done with this guide, you’ll…
- Understand the 9 ‘must haves’ for driving traffic & leads
- Have a sense of what needs to be done to improve your site
- Know how CTAs impact conversions
- See how SEO impacts a B2B website
- And more!