Partnering With HUSL Digital
By Samuel Vaden, Director of Strategic Growth at HUSL Digital
With the introduction of COVID-19, the landscape for technology companies is changing rapidly. The disappearance of traditional “in-person” sales activities (e.g., industry trade shows, drop-ins, in-person demos, c-suite meetings), has forced most B2B SaaS companies to adopt a “digital-first” strategy to survive. While this ongoing pandemic has created difficulties and frustrations among sales and marketing teams worldwide, I’d argue it has given industry professionals an opportunity to create their own destiny moving forward.
Now more than ever, agencies should be re-establishing the cornerstones of what a “real” partnership looks like. It needs to go beyond the bi-weekly check-ins and metrics reports. While digital marketing metrics (e.g., impressions, bounce rate, CPC, etc) are important components of any digital plan, the glue which binds an agency and their client, lies in meaningful moments and a collective, human connection.
We as agency stakeholders should be framing our conversations and expertise around empathy and humanity, just as much as we are on digital ad spends and ratios. Agencies should be proactively offering solutions that transcend metrics. Agencies should be providing alternative, holistic strategies that address immediate pivots, as well as address the long-term health, and survivability during this inevitable “new normal.”
We should be offering these proactive suggestions without expecting an immediate revenue return. We should be doing it because that’s what a “partnership” looks like. Right now, “shedding light” during dark times is the appropriate course of action.
Conclusion
The staff and leadership at HUSL are excited to connect, re-connect and proactively address the “new normal” with each and every existing client, as well as with companies exploring new agency partners. While we are experts at developing and executing on digital plans, we always strive to be equally adept at listening, understanding, collaborating, and supporting our partners. At the end of the day, our partners are humans. Humans who are going through a “new normal” full of mixed emotions and rapidly, shifting realities. Therefore, I challenge my colleagues and peers here at HUSL, as well as my industry peers to find intentional, meaningful moments throughout their day to embody the word “partner”.
If you’re interested in partnering with us, get in touch! We’re here to help.